The Candie's Foundation is a non-profit organization that works to shape the way the youth in America think about the devastating consequences of teen pregnancy and parenthood. We are an operating foundation that develops and runs communication campaigns to raise awareness about our cause.
Each year millions of teens are exposed to The Foundation's message, which encourages them to delay pregnancy and shows the realities of teen parenthood. Our approach is unique: all of our ads feature celebrities that teens can relate to and speaks to them directly using their own language. We go beyond raising awareness; our goal is to influence teen culture.
Another key to the success of our campaigns is sharing our content with organizations around the country that are doing community-level teen pregnancy prevention programs. This way we reach teens simultaneously at the national level via pop culture as well as the grassroots level with a localized approach.
Our campaigns are making a difference. Research has shown that teen girls who have been exposed to The Foundation and its messages are more likely to view teen pregnancy and parenthood as stressful and negative, and are more likely to be skeptical of the media's portrayal of teen pregnancy and parenting. Teens exposed to the campaign also believe their peers should wait longer to have sex versus those who are not aware of The Foundation and the education it brings about teen parenthood.
The Candie's Foundation was launched in June 2001.